"I'm awesome because I am not afraid to fall,
nor ashamed to stumble.
Because I never wanted to be beautiful,
and I never pretended to be."

Wednesday, June 17, 2009

Jimmy Choo and H&M?

Yes, sir!! Come This autumn, British accessory brand Jimmy Choo will be one of the big names to design a capsule collection of shoes and bags for selected H&M stores. The collection will be available from November 14 in around 200 stores across the world. It is the first time that H&M is collaborating with an accessories brand. Choo’s collaboration with the mega chain will include a men’s collection of shoes, bags and accessories, as well as a woman’s collection of the same.
Here's what the collaborators had to say:
“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!”
- Tamara Mellon, Founder and President, Jimmy Choo.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.”
- Margareta van den Bosch, creative adviseor, H&M.
Let's just pray its not another EPIC FAIL - as the highly anticipated Mathew Williams was - yes, I said it!

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