"I'm awesome because I am not afraid to fall,
nor ashamed to stumble.
Because I never wanted to be beautiful,
and I never pretended to be."

Saturday, October 2, 2010

CAUTION: Gareth Pugh S/S 2011 will blow your mind away!

This year Gareth Pugh decided to ditch the runway during Paris Fashion Week and instead wowed his pupil with a video presentation. If you don't have 11 uninterrupted minutes to spare, don't watch it now. It deserves your undivided attention, so come back when you do have free time. Yes, it's THAT glorious!

I don't even know where to begin... my brain is still trying to process the high level of greatness I just witnessed. I feel like I was sucked into the matrix and watched this super-cyborg-woman-samurai-assassin from the year 3050. And the movement, oh the mothaloving  movement!! It was crazy, intrusive, quixotic, and altogether grandiose. It made the architectonic cutting and fluidity of the clothes come both psychotically and mercurially alive. I was unquestionably hypnotized and dumbstruck. Gareth Pugh, Ruth Hogben (producer), and Kristen McMenamy (model), I give you a standing ovation for that blissful fashionable mindfuck!!! BRA-THEFUCKING-VO!!

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JBriggs said...

wow ever since fashion weeks started up i've been waiting for gareth pugh and that was fucking amazing! totally get a cyber-punk vibe from this! Love how it was presented as a fashion film as well, I believe this medium is gaining a lot more attention as a way to showcase a designers work and I am all for it bring on the creativity!!!!

Joshua said...

This was sick. I feel like the only thing I can say is what you've said already, I'm mindfucked.

I loved the fact that it's in monochrome, allowing the viewer to give their full attention to the flow and movement.

Amazing. Absolutely amazing.

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