It's a new era for the worlds most famous alligator. Not only have they nabbed a new creative director in Felipe Oliveira Baptista but they're also bringing out all the glitz, drama, and shaazam with their A-list cast of super modelquins and the creative eyes of photogs extroardinaires Mert & Marcus for their new ad campaign slated to hit January 2011. Checcckkkkk it out!
|My obsession, Anja Rubik|
Holy foursome of supreme model powerhouses!!! Talk about a freaking première casting! Legendary! Lacoste is definitely not playing with their new makeover. Now, I know that at first it may seem like the folks over at the Lacoste headquarters got into Janice Dickinson's medicine cabinet for combining diva sequence and 007 dapperness with a polo shirt on top but there's a method to this madness. You see, the crazy juxtaposition is all symbolism: ya don't have to be all fancy-schmancy to feel and be chic; a Lacoste polo can do just that in all its interwoven glory. Let it sink in a bit. Mmhhhhhmmmmm! I dig it, I dig it, I diiiiig it!! Plus anything with my life's infatuation Anja Rubik is fine by me! :D
UNCONVENTIONAL CHIC, indeed!!
So what d'ya think? Like the new direction?
images via tfs
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