Jean Charles de Castelbajac's "Triumph of the Sign"

The noted (& crazyly imaginative) fashion designer has unveiled his first solo show, Triumph of the Sign at The Paradise Row Gallery in Londontown.

"A series of paintings that articulate his fascination with, broadly, the tensions and synergies between high art and consumer culture, and most specifically that defining element of contemporary visual culture - the brand logo."

"JC de Castelbajac commissioned painters in China to perfectly reproduce a series of Western masterpieces, from Bronzino to Manet, and another group to paint logos on the surfaces of the copied masterpieces. The resulting works ironically embrace a flattening of hierarchies, a breakdown of distinctions and an evacuation of content."

Paradise Row Gallery
17 Hereford Street
London, E2 6EX