"Nothing until December. This fashion immediacy thing — yes, if you can order the clothes immediately, if you can see them and press a button and they can be shipped to your house, I get fashion immediacy.…I don’t get the need for this immediacy. In fact, I think it’s bad.
The way the system works now, you see the clothes, within an hour or so they’re online, the world sees them. They don’t get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They’re in every magazine. The customer is bored with those clothes by the time they get to the store. They’re overexposed, you’re tired of them, they’ve lost their freshness, you see somebody wearing it and you say, “Oh, that’s that jacket that was in blah, blah, blah, blah, blah.” Or [a] customer doesn’t want to wear that jacket that was in blah, blah, blah, blah, blah. In addition, all of the fast-fashion companies that do a great job, by the way, knock everything off. So it’s everywhere all over the streets in three months and by the time you get it to the store, what’s the point?"
Damn you, fashion immediacy!!! Damn you to Tila Tequila's infested snatch and back!!! And no, this is not just a "one time" kind of thing, he plans on replicating this private viewing shindig for all of his future collections. I'm telling you, 2012 IS UPON US!!! I can't believe he just pulled this one on us, I needed time to prepare!!! I still do. But after eating some Ben & Jerry's and looking back at past runway shows on style.com to comfort me, I find his stance against fashion immediacy to be highly interesting, intriguing and ultimately valid- so I can't stay mad at Ford for too long. I'll get over it. That or I will hustle my way to the blogging top to infiltrate those presentations of his. Yup, that's it. Watch out Bryanboy!! Jk, I don't take myself that seriously. Anywho, I'm really interested to see how this new form of fashion privacy, if you will, is going to impact both Tom Ford's company and if perhaps others will follow suit. If the latter happens, I may go crazy (think Britney circa K-Fed).
Thoughts?
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